It wasn't long before they understood that words he was providing totaled up to more than simply a common message of goodwill and love for our fellow guy in the middle of this, the holiest of all seasons. Really, his message was among hope; and an ideal one it was for what many describe as "these times. " It was a well-delivered and much needed message of optimism, having to do with things like "keep your chin up" and "we'll return from 'this' as we constantly have. " My marketing professional's ears perked up upon hearing one of the great preacher's comments, in particular. Without a doubt, this priest, Frank Switzer, unlike a lot of in the clergy, had an effective service job prior to occupying the cloth; trading, as it were, gaining and conserving bucks through his women's garments stores for accumulating and conserving spirits. While I know it was more than his business orientation talking when he talked the following remark, I couldn't resist pressing his words through my ever-present service filter. My little message is brief and sweet, and as the balladeer claimed when presenting his next track, it goes something like this: What "we do regarding it"– that 10% which is occurring to us – (as an example, in terms of the economic situation) had much better not be. absolutely nothing. Besides, if you believe the priest's words – and I AM a follower – 90% percent is a terrible lot of anything to throw away with inactivity, sleepiness, fear or anything else. Just stated, as our top sergeant in the united state Army used to shriek at the troops," Do something – also if it's wrong!" Of course, it's better if what we do simply occurs to be efficient, at that. He was selling "energy saving windows and doors. " One glimpse, and my impulses, told me was not simply a door-to-door salesman (bear in mind those?), yet, rather, the owner of a small company, whose look on my doorstep shows he wants to do anything. however absolutely nothing.